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Rotary Watches Limited was founded in 1895 by Moise Dreyfuss in Switzerland. Rotary is still owned by the Dreyfuss family through four generations, making it the oldest family-owned and run Swiss watchmaker. The brand is worldwide, award winning and creates premium quality, beautiful and classic timepieces with timeless elegance. The brand grew quickly and within 12 years had a UK office. In 1925 the famous winged logo was introduced and the brand continued to develop with innovative watches, powerful advertising and sophisticated marketing. Rotary was appointed the Official watch supplier to the British army in 1940 with a range of non-magnetic watches providing reliable timekeeping. The brand continues to keep up with ever changing fashions, using the latest technology and adventurous designs. The forward thinking attitude has gained them sporting sponsorships, numerous awards, super brand status and worldwide success. "Dolphin standard" watches - now known as "Waterproof Standard" were introduced in 2006, allowing the wearer to swim and dive all day with their watch and since 2009 Rotary have offered a lifetime guarantee with all their watches giving you peace of mind and support through their trusted customer services.


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